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You can access the reports here:
Gartner Magic Quadrant
for Ad Tech 20211
Gartner Critical Capabilities for Ad Tech, 20212
Gartner Peer Insights ‘Voice of the Customer’: Ad Tech, 20223
2022 Customers’ Choice for Ad Tech4
2022 SPARK Matrix: Ad Tech Platform
2020 Customers’ Choice for Ad Tech5

1. Gartner, Magic Quadrant for Ad Tech, 25 October 2021, Andrew Frank, Eric Schmitt.
2. Gartner, Critical Capabilities for Ad Tech, 25 October 2021, Andrew Frank, Eric Schmitt.
3. Gartner Peer Insights ‘Voice of the Customer’: Ad Tech, 28 April, 2022
4. Gartner Peer Insights Customers' Choice for Ad Tech, 28 April, 2022
5. Gartner Peer Insights Customers’ Choice for Ad Tech, 18 February, 2020


Gartner Peer Insights Customers' Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.