The new playbook for brand advertisers
For companies looking to advertise in international markets, balancing long-term brand building with short-term marketing goals is a constant struggle. In our latest report with Kantar, we highlight win-win strategies to help brands achieve both, exploring topics like:
- • Why investing in overseas branding increases ROI in the short and long term
- • The optimal budget allocation between branding and performance for outbound marketing
- • How advertising on premium video can help maximize your international impact by driving brand and purchase conversions
