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You can access the Gartner reports here:
Gartner Magic Quadrant
for Ad Tech 20201
Gartner Critical Capabilities for Ad Tech, 20202
Gartner Peer Insights 'Voice of the Customer', 20193
2020 Customers’ Choice for Ad Tech4

1. Gartner Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune, Eric Schmitt, 21 September, 2020
2. Gartner, Critical Capabilities for Ad Tech, Andrew Frank, Lizzy Foo Kune, Eric Schmitt, 28 September 2020
3. Gartner Peer Insights 'Voice of the Customer': Ad Tech, Peer Contributors, 30 January, 2020
4. Gartner Peer Insights Customers' Choice for Ad Tech, 21 January, 2020

Gartner Peer Insights Customers' Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.