Ready to put retail data to work?

Nearly half of advertisers are already using retail data – essentially past purchase data – to inform their media buying decisions. And over 75% plan to increase their investment in it next year.

Why? Because retail data gives you the power to:

- Reach your next best customer with greater accuracy
- See your customers’ buying journeys
- Optimise every part of your campaign to conversion
- Make your media investments count

Download the U.K. Retail report to learn more

Why Retail Data?

FAQs

Our Retail Partners

More Resources

Why does retail data matter?

Discover how we help advertisers harness the power of first-party retail data to reach audiences at any point in the customer journey.

Frequently Asked Questions

1. What is retail data?

Retail data is essentially historic purchase and loyalty card data taken directly from retailers, which you can use to build targeted customer segments and add valuable impact to your media buys.

2. How can I use retail as part of my digital advertising strategy?

Retail Data is not just for targeting. You can use real, precise and deterministic transaction data to report on performance and optimise your campaigns mid-flight as well as analyse full funnel path to conversion.

Similarly, Retail Data is not just for lower funnel campaigns. You can apply it to your upper funnel, awareness-building campaigns, too. In fact, many marketers are starting to use retail data to build and reach more relevant and valuable audiences with high impact formats

3. Can I use retail data to complement my media buys?

In short, yes. Using retail data with The Trade Desk gives you the opportunity to target audiences, optimise in real-time, and measure your campaign’s effectiveness across every channel, from Connected TV to Digital Out Of Home, Display to Video.

4. Can I use retail data directly on the platform?

Yes. We work with a number of different retail partners that make up our data marketplace, which you can access on a self-served basis or through a retail media network.

5. What are managed service retail media networks & how does The Trade Desk support them?

A retailer’s managed service proposition is essentially a retailer-owned digital network that allows brands to buy advertising space across the across the open internet and the retailer’s own properties. Managed service campaigns use the retailer’s precise shopper data, online and in-store, to connect with consumers at any point in the shopping journey.

The Trade Desk supports retailers with delivering these propositions – and although the retailer manages campaigns in their Trade Desk account advertisers still get all the benefits from retail data, and supported by The Trade Desks' expertise.

6. Tell me more! How can I get started?

Reach out to your Trade Desk rep or contact us here to learn how to make retail data part of your strategy.

Our Retail Partnerships

With our key partner, Ocado, we’ve pioneered a new approach to retail media on the open internet

A first for the U.K.’s grocery retail industry, it means we can give advertisers access to consented shopper data and insights. Now, you can leverage Ocado’s first-party audiences and connect it to other channels in your marketing mix to deliver on key objectives.

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