Retail (or shopper) data is essentially purchase and loyalty card data. And it stretches back years, offering a mind-blowing wealth of insights into our buying habits and behaviours, lifestyles and life stages.
As retailers make this data available through platforms like The Trade Desk, you can use it to find, reach, and connect with new and more relevant audiences – with ever greater accuracy – on any channel or device across the open internet.
As a travel brand, you can use retail data to build or extend your target audience – and then create an omnichannel strategy to reach the right consumers (with the most relevant message) across their purchase journey.
Sample travel audience segments, built with retail data:
As an auto brand, you can use retail data to build or extend your target audience – and then create an omnichannel strategy to reach the right consumers (with the most relevant message) across their purchase journey.
Sample auto audience segments, built with retail data:
As an FMCG brand, you can use retail data to build or extend your target audience – and then create an omnichannel strategy to reach the right consumers (with the most relevant message) across their purchase journey.
Sample FMCG audience segments, built with retail data:
As a luxury brand, you can use retail data to build or extend your target audience – and then create an omnichannel strategy to reach the right consumers (with the most relevant message) across their purchase journey.
Sample luxury audience segments, built with retail data:
Use in-store or online purchase data to help predict shopping habits and reach people more likely to purchase your product.
Starting university, buying your first home, becoming a parent. Life’s key moments can be tracked – and targeted – through what we buy.
Use retail data to raise awareness, expand reach, and run full campaigns on high-impact formats like digital out-of-home and Connected TV.
By activating retail data on platforms like The Trade Desk, you can gain deeper insights to help optimise your campaigns and, ultimately, give your customers the best experience of your brand.
