Date: Thursday, 27 March 2025
Time: 10:00 AM GMT
Your first-party data could be the catalyst to your long-term success. Used well, it can help you reach a more relevant audience, launch campaigns your customers will love and, ultimately, create lasting loyalty – and growth – for your brand.
But is your current data strategy enabling you to unlock your brand’s full growth potential?
“Yes! Your first-party data is the key to success.”
“Not so fast! There are other data strategies to consider too.”
- Debate the strategic importance of first-party data in modern advertising
- Ask why brands and publishers have yet to fully harness their first-party data
- Explore how first-party data can enable you to turn your customer insights into impactful advertising that fuels long-term growth
