Connected TV Report by The Trade Desk

Learn more about the power of well-connected TV

The fragmented TV landscape is brilliant for viewers and advertisers, offering a wealth of opportunities. Read our new Connected TV report to see the latest viewing trends and insights you can use to reach your audience – whatever and wherever they’re watching.

Run your ads on premium inventory through our Connected TV partners

With well-connected TV on The Trade Desk, it’s much easier to reach your customers, and find new ones, no matter who they are or what TV shows they’re watching.

Go beyond demographics. Leverage first- and third-party data to reach your most valuable audiences on every screen.
Avoid overexposure and viewer ad fatigue by controlling frequency across publishers, channels, and devices.
Give your audience a more personalised ad experience by connecting your CTV campaigns to other channels – like audio and display.
Measure the impact of your ads across networks and publishers, tracking everything from reach to frequency, and even sales.

Colgate-Palmolive tunes in to CTV to reach new consumers

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Bosch builds robust Connected TV campaign using first-party data

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The future of TV is well-connected TV. Here’s why.

With access to millions of audience segments and every major network and streaming platform, we can connect you to your TV audience in more places, more precisely.

And, as we make it easy for you to link your Connected TV buys to the rest of your digital campaign, you can drive performance across every channel – and measure the impact of your ad spend. With The Trade Desk, it’s more than just Connected TV – it’s well-connected TV.