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The future of media buying is here

Built for data-driven marketers, deliver performance for your campaigns with our leading media buying platform.

Elevate your marketing strategy on a single platform

With The Trade Desk, you can reach the right audience with the right message at the right moments – wherever they are across the open internet.

Target your most relevant audiences

Building your ‘seed audience’ with first-party data, or customer data, allows the platform to define your ideal customer, improving the relevance of every campaign.
Explore seeds

Advertise only on top-rated inventory

With Sellers and Publishers 500+, you can choose to advertise only with the best content publishers across the open internet, for quality ad experiences.
Discover top-rated inventory

Use AI to help reduce price and drive-up conversions

Our AI-powered platform considers each impression opportunity individually and calculates its value to your campaign – identifying the best value for your brand.
Learn about our AI-powered platform

Connect your omnichannel campaigns to real business outcomes

Our platform focuses on impact metrics that businesses truly care about – such as brand lift, relevant reach, and online and in-store sales.
See how you can elevate performance

Watch the full video

Looking to learn more about our media buying platform?