The rise of OTT in Southeast Asia

OTT consumption in Southeast Asia has risen 17 percent year on year as viewers across the region stream more than 9.5 billion hours of content every month. You can now reach these viewers through your OTT ads through The Trade Desk. The Trade Desk platform provides you with:
Premium inventory
Run your ads on major network, cable providers and streaming platforms around the world.
Data-driven targeting
Use first- and third-party data to reach your most valuable audiences on every screen — just like with your other digital campaigns.
Cross-device retargeting
retarget viewers who have seen your CTV/OTT commercials across all their connected devices.
Precise frequency control
Control how often you show your ads across all channels so audiences have the best experience possible.
Unified measurement
Track the impact of your campaigns with digital and traditional metrics, including reach, frequency, video completion rates, online/offline sales, and more.

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Win the hearts and minds of audiences through OTT advertising
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