Many advertisers see Connected TV as a powerful addition to their omnichannel campaigns because, unlike traditional TV, streaming viewers are ‘logged in’, creating advanced data and deeper insights that advertisers can leverage to reach and engage their most relevant audiences – with ever greater precision.

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Connected TV: The Big Picture report


See how Subway used Connected TV to hit 16% incremental reach during a global sporting event.


Audi’s innovative Connected TV data strategy beat its VTR benchmarks. Learn how.