Download the Connected TV Report

New U.K. consumer and advertiser data released.

Viewers in the U.K. have grown increasingly comfortable shifting their TV viewing habits to streaming, even showing more openness to the value exchange of ad-supported services. Our new report shares key Connected TV (CTV) trends and insights you can use to efficiently reach this streaming-centric audience.

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Are you ready to supercharge your first-party strategy?

You have a great opportunity to enhance your marketing strategies by investing in your most valuable asset: your own data.

Implementing and activating your first-party data can give you a clearer and more accurate view of your customers. With the right plan, you can leverage this data to improve client relationships, personalise messaging, and increase ROI. Below, we give you the low-down on how to kick start and build your own first-party data program to help your brand thrive in a post-cookie world – and beyond.

Your First-Party Data Journey Starts Here

FIRST-PARTY DATA GUIDE

Your first-party data journey starts here

Discover the key benefits of owning first-party data. Take our self-assessment to determine the next steps for your organisation.

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First-Party Roadmap

Your first-party data strategy roadmap

From defining your objectives to acquiring and activating your first-party data, this roadmap will help you build, grow, and improve your strategy.

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Looking for help?

Looking for help with your first-party data?

Read our top FAQs around first-party data. Alternatively, use the contact form below to reach out to our team.

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Unlock the full potential of your First-Party Data

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Download the Connected TV Report

New U.K. consumer and advertiser data released.

Form Title Goes Here CTA

Are you ready to supercharge your first-party strategy?

Your First-Party Data Journey Starts Here

FIRST-PARTY DATA GUIDE

First-Party Roadmap

Looking for help?

Unlock the full potential of your first-party data

Frequently Asked Questions

What is First-Party Data?

How can brands grow their first-party data assets?

Can I activate my first-party data on The Trade Desk?

I hear third-party cookies are being phased out. What should I do?

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Unlock the full potential of your First-Party Data