For me, it's Australia's fiercely competitive premium video landscape. It’s driving disruption in the screens marketplace – reshaping how we commoditise, plan, and measure media buys for brands.
On the media buying front, this has unlocked new opportunities that challenge our own trading practices – revolutionising the way we trade impressions from start to finish.
Janai Roberts
General Manager, Activations, Kinesso
Australia
Australia
“Brands must test and learn on CTV – tailoring their strategies and leveraging streaming platforms to drive scale and efficiency.”
Janai is a true innovator in transforming processes and programmatic solutions. From traditional channel planning to programmatic strategy, she has successfully led teams over the past decade – especially in an ever-changing adtech landscape. Now at Kinesso, Janai leads a team of platform experts while spearheading effective data-driven activations for clients.
LET’S TALK INNOVATION
What do you think are some innovations that will redefine the future of audience targeting and media buying?
With CTV on the rise, how have you enabled advertisers to transition smoothly from traditional media buying?
In collaboration with independent measurement providers, we’ve demonstrated the effectiveness of multi-environment screen buys for brands. This includes prioritising digital screens in our planning.
Together with partners like Beatgrid and Samba TV, we’ve created solutions that fill the gaps in consumption measurement. While it’s a given that TV screens are essential for building brands, leveraging CTV requires us to do more – from applying the same level of rigour in traditional channels to embracing new and emerging measurement approaches.
Together with partners like Beatgrid and Samba TV, we’ve created solutions that fill the gaps in consumption measurement. While it’s a given that TV screens are essential for building brands, leveraging CTV requires us to do more – from applying the same level of rigour in traditional channels to embracing new and emerging measurement approaches.
How can your innovation help other advertisers to fully capitalise the benefits of CTV?
To unlock the full potential of real-time bidding on CTV, advertisers must truly understand platform features. Having a blend of first-party data, high-value audiences, and a strong grasp of measurement is also essential.
After all, adopting a consistent test-and-learn approach enables you to stay ahead of technological advancements and the competing industry landscape.
After all, adopting a consistent test-and-learn approach enables you to stay ahead of technological advancements and the competing industry landscape.
