Always finding the change that fuels growth, Richard has established Assembly as a leading data & digital-first omnichannel media agency across APAC, helping clients drive connected experiences to help their brand truly perform, both locally and globally. With an unwavering commitment to innovation, he has spearheaded the development and implementation of cutting-edge technology and solutions that are future-ready to meet the needs of the modern marketer.

To challenge the status quo, he believes that you have to invest in diverse perspectives, build meaningful partnerships and rally around an aligned ambition.

“By being mutually invested in the brands ambition, and harnessing diverse perspectives, we’ve built a culture that has the curiosity and confidence to challenge what’s done today and the confidence to experiment. Change becomes an expectation and an accelerant for our team and our future”