The ability to accurately define, pinpoint, and reach specific audiences using retail data is an exciting innovation for advertisers. Yet, identifying valuable audiences can still be challenging. See how Boots Media Group helped a global beauty brand activate retail data to reach over 1 million customers and achieve 19x ROI.
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A first for the UK's grocery retail industry, it means we can give advertisers access to consented shopper data and insights. Now, you can leverage Ocado's first-party audiences and connect it to other channels in your marketing mix to deliver on key objectives.
