Retailers sit on a treasure trove of audience data. Now, with growing partnership opportunities, brands like Listerine can use retail data to gain valuable customer insights – and ultimately drive sales.
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A first for the UK's grocery retail industry, it means we can give advertisers access to consented shopper data and insights. Now, you can leverage Ocado's first-party audiences and connect it to other channels in your marketing mix to deliver on key objectives.
