With increasing competition, the race is on for advertisers to prove that their campaigns perform. Yet measuring offline activities can be an enormous challenge. See how PURINA used an in-app campaign to drive and measure in-store sales of its cat food pouches.
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A first for the UK's grocery retail industry, it means we can give advertisers access to consented shopper data and insights. Now, you can leverage Ocado's first-party audiences and connect it to other channels in your marketing mix to deliver on key objectives.
