Passionate about the possibilities of the open internet, Simon takes the lead in programmatic practice at GroupM Nexus. Always pushing on the boundaries of digital marketing for greater consumer experiences, he is a strong advocate for innovative thinking, and cutting-edge solutions that deliver on integration, transparency, and efficiency.

When it comes to being an Innovator, he believes that you’ve got to be fearless – it's all about research, testing, and embracing failure for greatness ahead.

“There’s so many possibilities with AI today. It’s key to have an innovative partner who’s always ready to challenge new concepts with us.”