Head of Media, Splash, Treasury Wine Estates Australia
“Focusing on quality over quantity will change how we do media planning and optimisation – that’s the future of attentive CPM.”
A seasoned marketing strategist and creative problem-solver, Ben is well-known for his strong leadership and innovative ideas as Head of Media at Splash. With a career that has evolved from public relations to social and digital media, he keeps his team inspired with his unique take on strategic thinking, agility, and constant learning.
Championing innovation each day, Ben believes that partnering with the right collaborators across activation and measurement has been key in the brand’s growth.
“I believe that the heart of innovation exists outside your comfort zone. And having the drive to push beyond those boundaries is key.”