A technology enthusiast and innovator, Onam stands out with her exceptional leadership as the Group Digital & Performance Director at Starcom. Embracing the dynamic nature of the industry, she empowers brands to gain an edge through retail partnerships and a data-informed approach.

In today’s digital landscape, she’s most excited about AI – its development, adoption, and evolving role in adtech, enabling brands to improve performance on the go.

“With innovation at the heart of it all, I always create an open culture for my team – embracing change, creativity, courage, and collaboration.”