Pioneering the first mobile broadband service across Indonesia, Arief’s innovative spirit comes with over two decades of expertise, where he played a key role in transforming the telecommunications industry. Today, he’s taking the lead in developing Telkomsel’s business in adtech’s evolving landscape, pushing the boundaries of the market’s digital business.

One of his highlights as an innovator is collaborating with leading technology partners to introduce identity solutions such as Unified ID 2.0 to advertisers, enhancing privacy and performance.

“First-party data and new identity solutions will be a game-changer in a post-cookie era, empowering brands to thrive.”