Armed with a unique expertise, Jafar stands out as a programmatic leader at GroupM Nexus – one with a holistic perspective across both planning and buying in the digital marketing landscape. His background in strategic planning and digital media buying enables him to maximise marketing opportunities, bringing successful campaigns to life.

As adtech evolves and advances, he’s paying close attention to real-time measurement tools that go beyond traditional reach metrics, measuring both brand building and direct sales.

“Working with the right technology partner is crucial – because innovation needs to be scalable, repeatable, and improve performance.”