An advocate for the power of data-driven strategies, Chanchai takes the lead for performance marketing at Dentsu, where he collaborates with cross-functional teams to harness diverse perspectives, and greater results. Championing innovative thinking, curiosity and experimentation, he encourages his team to embrace failures as key learning experiences too.

Never losing sight of his audience, and business goals, he focuses on value while exploring new ideas and technologies – that's how Innovators find greater success in an ever-changing landscape.

“AI technology brings a new era of advertising. Where advertisers can reach audiences with greater precision, impact and results at scale.”