JAROONRAT MEKHAPHU-TI

Senior Advertising Operations Manager, True Digital
Thailand

The rise of programmatic advertising, fueled by a new OTT and Connected TV era, has revolutionised real-time campaign effectiveness.

With her relentless pursuit of excellence as an Innovator, Jaroonrat has always pushed the boundaries of what’s possible with key initiatives at True Digital Group. From pioneering the adoption of programmatic solutions to leading teams in developing cutting-edge technologies, she’s committed to drive meaningful change in today’s ever-evolving digital advertising landscape.

Explore ideas, challenge conventional thinking, and embrace failure – that's how she uncovers opportunities for innovation to make a positive impact.

“Having an innovative partner has elevated our success – leveraging cutting-edge technologies and data to drive greater performance.”