“Personalisation at scale has changed the game in advertising. Audiences are now at the heart of our data-driven strategies.”
Passionate about the ever-evolving world of tech and data, Harjyot constantly challenges the status quo at PepsiCo, bringing different perspectives and experiences to elevate consumer engagement and maximise ROI. To drive the pulse of innovation, he works closely with extended teams through bespoke initiatives, trainings and partnerships, inspiring them to make a bigger impact.
An Innovator at heart, he believes that successful innovations are often born out of failures. So don’t be afraid of setbacks – keep on testing, learning, and scaling.
“Our innovative partner has built a holistic first-party data ecosystem on the open internet – where we can scale our data journey and impact.”