A forward-thinker and innovator, Alex brings a unique blend of technical expertise and strategic vision as he leads media at Uber, across APAC. Staying ahead of trends in the ever-evolving ad tech landscape, his ability to bridge the gap between technical complexities and market demands has brought award-winning campaigns to life.

He‘s a huge fan of how innovation always pushes the boundaries of media – such as rethinking best practices of out-of-home (OOH) and Connected TV (CTV) with full addressibility.

“Choosing the right technology partner with the necessary scale and data availability across location, retail, and context, is key.”