An advocate for technology’s potential, Lydia’s deep passion for media and evolving communication needs have delivered effective solutions for her clients at Starcom. With over a decade of experience, she plays a key role in ensuring her team stays ahead of emerging trends, navigating both opportunities and challenges that arise.

Finding the right technology partner that has extensive data, valuable insights, and the ability to integrate them into omnichannel strategies for brands – that’s the key to success for Lydia.

“Rich first-party data will unlock enormous potential in digital out-of-home, leading to smarter, more privacy-conscious advertising, in tune with audience needs.”