With a data-driven mindset and deep understanding of the region, Matt leads with his strategic vision for clients’ success across APAC. Working closely with agency partners, he drives the adoption of new solutions in media activation data and technology, keeping his clients at the forefront of ad tech while ensuring Kinesso’s continued growth.

Among today’s innovations, Matt is most excited to see how new inventory, identity solutions such as Unified ID 2.0, and retail data will transform video advertising across APAC.

“Innovation is best when it comes from ground up. So it’s key to empower local teams with the right tools and innovative partners – to test and learn.”